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Книги по PR на английском языке
Public Relations In English

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категория: бизнес-английский PR на английском
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язык: английский
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Предлагаем Вам скачать сборник книг по тематике Public Relations. Данный сборник несомненно пригодится все кто работает или собирается работать в области связей с общественностью, имидж-мейкинга, политического и другого пиара.
В архиве Вы найдете 7 книг от зарубежных гуру Пи-Ар из которых почерпнете основы и тонкости.


Список произведений:

Effective Writing Skills for Public Relations (4th Edition) - Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.

Public Relations Cases: International Perspectives - Public Relations Cases: International Perspectives
This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.

Public Relations: A Practical Guide to the Basics (PR in Practice) - This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
"Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR." Management Today.

Public Relations Strategy - This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues.

In The Court of Public Opinion: Winning Your Case With Public Relations - A practical guide to winning the public relations war in business. In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.

Effective Writing Skills for Public Relations (PR in Practice) - Endorsed by the Institute of Public Relations.John Foster is a specialist freelance journalist writing on management and technical issues in the printing industry. He has held public relations positions with Pira International and is an honorary member f the IPR. --This text refers to an out of print or unavailable edition of this title.John Foster is a specialist freelance journalist writing on management and technical issues in the printing industry.

Encyclopedia of Public Relations - The Encyclopedia of Public Relations explores the evolution of the Public Relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism.
The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. Opinions about PR are as diverse as the issues addressed by the people and organizations in the field. One good example is ethics (decision-making, creation of meaning, etc.), and the popular notion that many PR practitioners use their skills to deliberately misinform the public. In contrast, public relations professionals also have an integral role in social responsibility, such as notifying the public of climate or public health concerns. These volumes go into great depth about such ethical policies and challenges. In fact, the Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
The Encyclopedia of Public Relations has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research, and organizations play a key part in the project. Led by renowned editor Robert Heath (University of Houston), with advisory editors and contributors from around the world, this set is designed to reach a wide array of readers who can serve as opinion leaders for improving the image and ethics of the practice. It is intended to be an honest but positively biased treatment of public relations, with an appreciative view of what public relations is and does.

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